Beyond Traditional SEO: A Guide to AEO, GEO, and LLMO
The era of ten blue links is quietly fading. Users no longer search the way they used to. Questions are now asked to voice assistants, AI summaries appear before organic results, and chat-based tools deliver answers without requiring a single click. In many cases, users get what they need and move on, never visiting a […]
Beyond Keywords: Optimizing for “Answer Engines” (GEO) in 2026
When was the last time you clicked Page 2 on Google?Now consider a more uncomfortable question. When was the last time you clicked an organic link at all? For a growing number of users, the answer is simple. They did not. They asked ChatGPT, Perplexity, or Gemini a question, read a complete answer, and moved […]
The Generative SERP: Why Your Content Must Feed the AI Overview
I. Introduction: The Zero-Click Reality The search engine results page has changed forever. What was once a list of blue links is now an Answer Engine, where AI tools summarize the web’s best insights into a single response – the Generative SERP. This new AI Overview blends your content with others to create an instant, […]
How Large Language Models (LLMs) Are Changing SEO: Practical Strategies for 2025
Introduction: The Death of the Old Rulebook For years, SEO followed a familiar playbook: target keywords, build backlinks, climb the rankings. But in 2025, that rulebook is obsolete. Large Language Models (LLMs) like ChatGPT, Gemini, and Claude have rewritten the way search works – and with it, the way SEO professionals must adapt. Search is […]